Market-driven management: using the new marketing concept to create a customer-oriented company
Webster Frederick E., Jr.
Market-driven management: using the new marketing concept to create a customer-oriented company - New York, N.Y. John Wiley & Sons, Inc. c1994 - xiv, 319 p. ; 25 cm. 25 cm
Includes index.
0471595764
Marketing -- Management
HF 5415.13 .W43 1994
Market-driven management: using the new marketing concept to create a customer-oriented company - New York, N.Y. John Wiley & Sons, Inc. c1994 - xiv, 319 p. ; 25 cm. 25 cm
Includes index.
0471595764
Marketing -- Management
HF 5415.13 .W43 1994