Value-based marketing : marketing strategies for corporate growth and shareholder value
Material type: TextPublication details: West Sussex, England John Wiley & Sons, Ltd. c2000Description: xii, 370 p. : ill. ; 25 cm. 25 cmISBN:- 0471877271
- HF 5415.13 .D69 2000
No physical items for this record
Includes glossary and index.
There are no comments on this title.