User-friendly marketing research : how to use marketing research to make profitable decisions
Material type: TextPublication details: Makati City, Manila, Phils. Life Cycle Press (Asia) c1996Description: 312 p. : ill. ; 27 cm. 27 cmISBN:- 9718611002
- HF 5415.2 .R63 1996
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Includes references and index.
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