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Marketing : principles & perspectives

By:

Bearden William O

Material type: Text

Text

TextPublication details: New York, N.Y. McGraw-Hill Higher Educ. c2001Description: xxxvii, 596 p. : col. ill. ; 27 cm. 27 cmISBN:

0072322977

Subject(s):

Marketing -- United States

LOC classification:

HF 5415.1 .B43 2001

Item type:

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Includes glossary and index.

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