| 000 | 00517nam a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 220407s9999 xx 000 0 und d | ||
| 020 | _a0072322977 | ||
| 040 | _cATVERC | ||
| 050 | _aHF 5415.1 .B43 2001 | ||
| 100 | _aBearden William O. | ||
| 245 | 0 | _aMarketing : principles & perspectives | |
| 260 |
_aNew York, N.Y. _bMcGraw-Hill Higher Educ. _cc2001 |
||
| 300 |
_axxxvii, 596 p. : col. ill. ; 27 cm. _c27 cm |
||
| 500 | _aIncludes glossary and index. | ||
| 650 | _aMarketing -- United States | ||
| 999 |
_c16102 _d16102 |
||