000 00551nam a2200169Ia 4500
008 220407s9999 xx 000 0 und d
020 _a0471595764
040 _cATVERC
050 _aHF 5415.13 .W43 1994
100 _aWebster Frederick E., Jr.
245 0 _aMarket-driven management: using the new marketing concept to create a customer-oriented company
260 _aNew York, N.Y.
_bJohn Wiley & Sons, Inc.
_cc1994
300 _axiv, 319 p. ; 25 cm.
_c25 cm
500 _aIncludes index.
650 _aMarketing -- Management
999 _c16159
_d16159