000 00497nam a2200169Ia 4500
008 220316s9999 xx 000 0 und d
020 _a0471119849
040 _cATVERC
050 _aHF 5415.13 .H53 1992
100 _aHiam Alexander
245 4 _aThe Portable MBA in marketing
260 _aNew York, N.Y.
_bJohn Wiley & Sons, Inc.
_cc1992
300 _axiv, 463 p. : ill. ; 25 cm.
_c25 cm
500 _aIncludes references and glossary.
650 _aMarketing -- Management
999 _c3768
_d3768