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Marketing in the public sector: a roadmap for improved performance

Kotler Philip

Marketing in the public sector: a roadmap for improved performance - Upper Saddle River, NJ Pearson Educ., Inc. c2006 - xv, 332 p. : ill. ; 21 cm. 21 cm

Includes index.

ISBN: 9780137060863

Subjects--Topical Terms:
Government productivity

LC Class. No.: JF 1525 .P67 K68 2007

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