Marketing in the public sector: a roadmap for improved performance (Record no. 19132)
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000 -LEADER | |
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fixed length control field | 00524nam a2200169Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 220407s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780137060863 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | Asian Technical Vocational Education Resource Center |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | JF 1525 .P67 K68 2007 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kotler Philip |
245 #0 - TITLE STATEMENT | |
Title | Marketing in the public sector: a roadmap for improved performance |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Upper Saddle River, NJ |
Name of publisher, distributor, etc. | Pearson Educ., Inc. |
Date of publication, distribution, etc. | c2006 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xv, 332 p. : ill. ; 21 cm. |
Dimensions | 21 cm |
500 ## - GENERAL NOTE | |
General note | Includes index. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Government productivity |
No items available.