Marketing in the public sector: a roadmap for improved performance (Record no. 19132)

MARC details
000 -LEADER
fixed length control field 00524nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220407s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780137060863
040 ## - CATALOGING SOURCE
Transcribing agency Asian Technical Vocational Education Resource Center
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number JF 1525 .P67 K68 2007
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler Philip
245 #0 - TITLE STATEMENT
Title Marketing in the public sector: a roadmap for improved performance
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, NJ
Name of publisher, distributor, etc. Pearson Educ., Inc.
Date of publication, distribution, etc. c2006
300 ## - PHYSICAL DESCRIPTION
Extent xv, 332 p. : ill. ; 21 cm.
Dimensions 21 cm
500 ## - GENERAL NOTE
General note Includes index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Government productivity

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